Dokumentation

Since our beginnings, we have left a distinctive mark in the skies of Spain and in over 100 countries around the world with our orange antennas and dishes. This identity colour has become a powerful advertising tool that the market links unequivocally with the Televes brand.

Being a market leader involves additional challenges, such as the constant protection of brand identity and all industrial property associated with innovation. It is no secret that some companies have seen the opportunity of taking advantage of the effort of Televes and try to copy our products, or launch others with the same colour, seeking to benefit from the valued and mature brand image we have built.

Our Innovation and Industrial Property Management department leads an arduous and ongoing process of defending our identity in the market. We combat counterfeits and copies in any market where attempts have been made to exploit the image and reputation of our brand. As a result of these efforts, the Spanish Patent and Trademark Office recognised for the first time in Spain the distinctiveness of a colour for a specific product or service, granting Televes registration title No. 4,025,913 of the Colour Trademark in Class 9 for "terrestrial radio and television antennas", granting the exclusive right to use it in Spanish territory.

This way, the use of the colour orange in radio and television antennas is reserved exclusively for Televes, preventing any competing company from marketing products with this colour without our consent.

This milestone marks a precedent in industrial property in Spain, where colour has been recognised as a distinctive element of a trademark. At Televes, we have taken a further step to secure the legacy of our visual identity in the market, protecting our investment effort in innovation and consolidating our position as a leader in the terrestrial radio and television antenna industry.

The registration of this colour trademark reinforces our image as a pioneer in cutting-edge technology and manufacturing. Professionals unmistakably identify Televes antennas by their characteristic orange colour, generating confidence in the quality and reliability of our products.

The registration of the colour trademark is an important milestone for the Televes brand and for the technology industry in Spain. This achievement highlights the importance of industrial property and brand identity protection in a highly competitive market. At Televes , we will continue to make every effort to lead the way in innovation, with a constant commitment to excellence and quality.

In 2003, TRedess was created to meet the demand for low power digital microtransposers in the Spanish market during the transition from analogue to digital television. Two decades later, TRedess has evolved to become a global benchmark in the Broadcast industry. The road to success has been made possible by a firm commitment to in-house development and manufacturing, expanding the portfolio of solutions. Today, TRedess has over 25,000 transmitters in more than 50 countries with supplies of up to 5KW and partnerships with major network operators and broadcasters internationally. The success of partnerships with national operators such as Retegal, CLM, Retevisión (now Cellnex) led to the big international leap, with the collaboration with TDF during the analogue switch-off in France, with TRedess today as its main partner for TV and DAB+ transmitters up to 2.4KW.

A turning point came in 2015 when TRedess evolved its developments beyond low power and gap fillers to become players in medium and high power. Thus, TRedess has positioned itself as one of the most relevant players in medium and high power up to 5KW in the global broadcast market, taking part in many deployments and renovations of DTT networks in countries such as Sweden, Poland, Italy, Greece, Singapore, Thailand, Vietnam and Morocco, etc.

With a team of over 50 employees today, the company has gained international recognition, with a future perspective with exciting challenges, such as penetrating African and Latin American markets. TRedess is committed to the development of new technologies for broadcasting mass TV and Radio signals, facing the coming technological changes as new opportunities.

Now, with 20 years of success and growth under its belt, TRedess is ready to take on any challenge on the horizon.

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